logos & marks
A selected archive of visual identifiers for diverse sectors.
A logo doesn't need to be loud to work; it needs to be clear. This archive gathers selected marks created for diverse sectors—from real estate and legal firms to hospitality and wellness.
My approach is about reduction: finding the simplest geometric form that tells the right story. Whether it’s a custom typographic lockup or an abstract monogram, each mark is built to be scalable, memorable, and stripped of unnecessary noise. Just the essential assets.
Logotypes
Monograms
Geometry
FMCG
Branding
Visual Identity
The brief called for an inclusive, safe, and playful environment for children aged 0-6. Instead of relying on retail fonts, I engineered the entire logotype from scratch using FontLab.
The resulting custom lettering features soft, rhythmic curves and loops, mimicking the motor-skill exercises of children's first drawings
This linear loop motif became the core of a generative visual system. It scales from the primary signet to spatial wayfinding and digital assets.
The color palette and photo direction were calibrated to balance child-friendly energy with a premium, calming atmosphere for parents, positioning the brand as a modern edutainment facility.
Playground Red
#E54323
#2689D3
Soft
Charcoal
#1E1E1E
Cocoa
Shadow
#3C3231
Warm
Cloud
#FFFDF8
