LPP / RESERVED
Designing visual assets for high-volume retail collections.
Focused on the Boys & Junior lines, I created graphic concepts, patterns, and branding details like patches and embroidery. My role was strictly creative and technical preparation - delivering precise, production-ready vector files for external manufacturing. The goal was ensuring the digital design was technically sound for mass production, bridging the gap between screen and fabric.
Print Design
Vector Art
Kidswear
Trend Research
Typography
Illustration
VISUAL SPECTRUM
Designing for a massive retailer means covering the full range. I had to constantly switch gears. From soft, illustrative patterns for the newborn line to loud, streetwear-inspired graphics for teens. It was about adapting the style to the audience: ensuring the "cute" felt genuine and the "cool" looked authentic, not forced.
